Working for yourself – are you sure?
- How good is my idea / product?
- Test it first. Is there a market? Does it fit a gap in an existing market; is there a need for it? What about competition-is there anything out there similar?
- Do the figures add up?
- At the end of the day no matter how good the idea is if t doesn’t make money there’s no point as eventually your passion and enthusiasm will dwindle in the face of a constant struggle financially. Additionally, can you fund yourself for the next couple of years? You need enough capital to live off whilst the business is building. No good spending 6 months building the business then having to stop and go back to salaried employment because you can’t afford to pay your mortgage.
- How enthusiastic are you about it?
- After all you will be the main sales person, possibly the only salesperson for quite a while. It will be difficult and stressful launching a new business but your passion should never lessen for what it is you are offering – you have to believe in your idea so that others can believe in you. Can you cope with working 7 days a week for 18 hours a day? Having no holidays for a few years? Not seeing friends and family much for as the business takes all your time and effort.
- How do you react under pressure and how risk averse are you?
- If you are thinking about quitting your job and losing the steady income, investing your nest egg or savings into something which may fail, working for free for the next 18 months to 2 years possibly, and even failing altogether. Even with superbly laid plans there’s no guarantee of success.
- How are your decision making skills?
- It’s all on you with your own business. No-one else is there to make the decisions for you, think about some of the first decisions you’ll need to make, and these are some of the easier ones!
- Where to work from – Home or pay rent for somewhere?
- What business structure should you be and why?
- Should you take on staff straightaway or wait?
- Where do I advertise and what marketing should be done?
- How are you with responsibility?
- You will be everything within your business from the salesperson to the cleaner. Everything rests at your door and that can be really daunting. You need to become knowledgeable quickly about so many different things it’s scary! But also it’s interesting and the control this gives you is fantastic. You will be in charge of your life and your business.